Our Eco Mission

To attract, inspire and educate the human spirit on behalf of the best emerging sustainable brands and eco-conscious entrepreneurs who are striving to make a difference, both socially and environmentally.

Who We Are

Named after our co-founder, humanitarian and entrepreneur John Paul DeJoria, John Paul Selects is a unique distributor of sustainable brands, that also sells directly to the public.

We scout the World for the best emerging eco-conscious brands and entrepreneurs and every brand that we represent is carefully vetted and tested by our team to ensure the quality of their products and sustainability of their production.

Each brand starts by offering their products to the public on JohnPaulSelects.co.uk.  Then, careful screening ensures an appropriate match to additional outside sales channels, helping to assure compatibility and appropriate growth for each brand.  Continued guidance and service by John Paul Selects also gives our emerging brands the confidence to develop and expand at a pace that suits them best.

About John Paul DeJoria

John Paul DeJoria is the co-founder of Paul Mitchell Systems, Patron Spirits, and now John Paul Selects.  He is a renowned humanitarian who, from humble beginnings, has dedicated his life’s work to improving the well-being of millions of people across the world.

John Paul and his wife, Eloise, believe that each of us has a daily responsibility to make the world a better place.  With the philosophy that “Success Unshared is Failure,” John Paul has launched this innovative enterprise that will bring a multitude of ethically-conscious brands to public attention.

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